At present, store merchants generally have executive list problems with fewer customers entering the store, poor promotion effect, and higher and higher costs. In fact, building their own private domain traffic and omni-channel sales are effective ways to executive list break the game. In this article, the author analyzes the methodology of private domain backfeeding physical stores from four perspectives, and recommends reading it to friends who are interested in private domain traffic. In this article, we will share from the following perspectives: Four types of store traffic after actual research Simultaneous retention of online communities and offline stores .
Strengthen the image of the store manager and executive list complete the transfer of brand awareness How to understand the difference between online and offline "fields" First, the division of store traffic The establishment of a private domain requires a certain amount of user traffic accumulation as support. For the private domain construction of offline stores, we first need to solve a problem: what types of users are there in the store? Which ones are suitable for executive list importing into online private domains? Based on the current status of the tea brand's offline franchise stores,
As well as offline field research, and after in-depth executive list communication with store managers and shopping guides, we divide the traffic that can be imported into private domains into four main parts and corresponding strategies: 1. Natural store traffic executive list Usually the store manager will do research in advance before joining, and the natural traffic user groups of different stores are very different. Including the scheduling of purchase intentions after users enter the store and the introduction of private domains, the initiative of the store manager is more required. In terms of execution actions,