But at the same time clear and buy email database compelling. Any combination of these attributes will form content that will appeal to current and potential customers. 16. 2020 data on how content marketing drives sales reveals that Facebook user-generated content influenced approximately 26.4% of purchase decisions. User-generated content (UGC) on social media has a strong influence on users' shopping habits.
This is especially true for buy email database Facebook, Instagram, and YouTube. As with other social media platforms, content from TikTok, Snapchat, and Twitter has the most negligible influence on sales. According to a Bazaarvoice/Savanta poll, 17.4% of respondents said Instagram's UGC affected their buying decisions, while 16.8% said the same for YouTube. 17. 60% of content marketing budget expenditures should be allocated to content promotion and no more than 40% to content creation.
Creating the best strategy is only buy email database half the work because, in the end, it all comes down to getting the budget right. In the past, the 80/20 rule was followed as the best ratio between promotion and content creation. However, social media fever has changed the way people consume content, and the ratio of promotion and content creation has followed this change.