In Google Analytics, when you see “(not provided)” instead of the queries that led searchers to your website, this means Google is covering organic keywords data in the interest of protecting the privacy of searchers.
"(not provided" listed in a table on GA
But no worries, this doesn’t mean you have configured your Google Analytics wrong or your data is lost. In this article, we’ll cover two solutions to the “not provided” problem and some tips on how to use your newly acquired keyword data:
Solution 1. Use Google Search Console
Solution 2. Use Ahrefs Webmaster Tools
Three tips on how to use your keyword data
SIDENOTE. At the time of writing, Google Analytics 4, the successor of Universal Analytics, by default doesn’t show any organic keywords (or the “not provided” token) in the Acquisition report. To solve this problem, you can use the same solutions shown in this article.
Solution 1. Use Google Search Console (free tool)
Google Search Console (GSC) is a free tool from Google designed to monitor and troubleshoot your website’s appearance in the search results. On top of revealing organic queries that led to your website, you can use GSC to find and fix technical errors, submit sitemaps, see backlinks, and more.
To see your organic keywords data, you need to set up the tool. You can learn how to do this in our guide to setting up GSC.
Now, let’s see what type of data you will find in GSC. We’ll start with the main reason why you’d want to use GSC: You can see your organic keywords in the Performance report, which you’ll find here:
"Performance" tab to access Performance report
Once your data becomes available, you will see your keywords in the Queries tab located in the bottom panel:
List of queries under Queries tab
Here’s what this data means:
Top queries refer to Google Search queries (i.e., keywords) that generated impressions of your website. This means whenever your website’s URL shows up in Google’s search results (this can be web search, image search, video search, or Google News), the keyword that caused that impression will be reported here.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Note this excludes paid Google Ads search results. Any click that takes the user outside of the search results is considered a click. And when someone clicks a link to a page, returns to the SERP (search engine results page), and then clicks on that page again, it counts only as one click.
Impressions are the number of times any URL from your website appeared in the search results. Note this does not necessarily imply the searcher has seen your website. This just means it has been displayed.
It may take a while for Google to start showing your data. But the good news is once your data is in, you’ll see up to 16 months of retroactive data.
SIDENOTE. While GSC offers insight into the queries that led searchers to your website, it doesn’t show the entire data. The first limitation is that Google doesn’t show very rare queries (performed only by a few users; Google calls those “anonymous queries”). Secondly, GSC will only show you up to 1,000 keywords in its interface.
Other tabs in the Performance report will show you clicks and impressions for:
URLs of pages that were entered coming from the SERPs.
Countries where the search came from.
The type of device on which the search was performed.
Grouped data for specific types or features of search results (Search Appearance tab). This data is reserved for search results other than typical blue links, such as recipe galleries, review snippets, videos, how-to results, and more.
Dates (shown in Pacific Time Zone).
And so here it is. The first solution to “not provided” keywords is as simple as setting up GSC and waiting for your data to come in. But before we get into the second solution, let’s see what other things Google offers in the Performance report.