n many cases, what people like is not the product itself, but the scene in which the product is located, and the emotions that they infiltrate in the scene. This article uses several specific product cases to illustrate the importance of scene emotions. text messagte service 01 The emotion of "Classmate Xiaoming" Drinking a drink is also emotional. The Xiaoming classmate of the Uni-President Group is an emotional drink. With the brand slogan of "serious and funny, low-key cold bubble". Let's take a look at Xiaoming's brand story. I always find that there will always be a classmate around the post-90s generation. He is very happy to see the world. In a complicated and hard life, there are still no pears. Even if there is a big event, it will be okay to laugh. When you have time, make people laugh; In short,
no big deal, everything is positive! Classmate Xiaoming, using the cold brewing process to extract the essence of tea. No more bitter tea taste, only refreshing and sweet taste. As long as there is a classmate Xiaoming around, there is no more text messagte service trouble. He, release cold jokes, adjust fatigue, relax for a while; He, used teasing to deal with hardships, and brought a touch of joy with cold humor; He, with the cold knowledge of ghosts and horses, made fun of all the embarrassing things! Xiaoming classmate! Here! I will give you a cold pleasure at any time. In terms of naming, classmate Xiaoming is derived from the Internet joke "Classmate Xiaoming". In every student's heart, there is a "Xiao Ming classmate" who has courage and wisdom. Every paragraph of "Xiao Ming" ends with the teacher saying "Get out".
In terms of packaging design, Xiaoming designed a series of facebooks to express emotions with facebooks. In 2017's "Double 11", Xiao Ming launched a limited edition "Shameless" (blank Facebook) event of 1,000 pieces, which caused text messagte service a great sensation. All in all, this is an emotional drink. 02 The mood of the scene of "Three Dads" Fan marketing expert Mr. Ding Ding chose children when crowdfunding the air purifier "Three Dads". Children and the elderly are the most likely to trigger purchases, as air pollution affects them the most. The naming of "Three Dads" contains emotions in itself. The starting point of the founders of "Three Dads" is that they are "paranoid dads", and they poured their feelings into the story of the three entrepreneurs-the paranoid love for their children. Because they have simple feelings for children, the products become the spiritual sustenance of every "paranoid dad".