Apr 10, 2022
In Interior Design Forum
This project is a foreign trade e-commerce APP, which is mainly aimed at foreign overseas Chinese and domestic purchasing agents. This APP belongs to a transit station. Compared with other self-operated e-commerce platforms, it will have a certain price advantage for domestic products, and overseas Chinese can also buy domestic snacks, vegetables, etc. So why do you need to iterate 2.0 for the live broadcast function? This live broadcast function already exists, but it is not used and has not been opened to users. The first reason is that the live broadcast function is not perfect. After receiving the need to iterate on the live broadcast function, I conducted research on some live broadcast products on the market, which are divided into the following categories. And what this project needs to do is to bring the goods live. Same as Taobao/JD.com, here is the integration of Ranjing Finance and Economics on the live broadcast products on the market. It can be seen that live broadcast with goods is basically related to its own platform, and it diverts the products of the platform, while those like Weibo, Kuaishou and WeChat The public, etc. are not live broadcasts of e-commerce attributes, but are basically masters. Sorting / Burning Finance Functional Analysis Therefore, the live broadcast function of this project is only open to authorized anchors, not the whole people. Secondly, the most basic requirements for the live broadcast function to be met: interactive beauty Product link Interaction and product links are actually relatively easy to solve, but the beauty function is not so easy to solve. When the company experiences the product, the first reaction of many people to the live broadcast function is that there is no beauty in this function, which makes many people reluctant to live broadcast. Therefore, the beauty function has actually become a rigid need for live broadcasts, so self-research needs to achieve the beauty function. In fact, ordinary companies cannot invest so much Phone Number List labor cost and time cost to complete these functions. Beauty not only includes portrait plastic, but also various stickers and filters. So the best way is to buy the SDK, but the price is not cheap. For the general self-operated/small and medium-sized e-commerce, it is a lot of money. In addition, it is necessary to ensure stability during live broadcast and low latency, which requires broadband costs. These are a lot of money. The final live broadcast process, according to the company's business, is to push the live broadcast link to private domain traffic, and then allow target users to watch the live broadcast to improve product conversion. Self-operated / small and medium-sized e-commerce self-developed live broadcasts, I personally think that there is really no need. If the ultimate purpose is to bring goods, in fact, many live broadcast platforms can solve this demand. And the labor cost and time cost are not so high. However, for the consideration of merchants, they may not want to divert traffic to other platforms, so they tend to do self-research. In fact, after research, the cost of opening a Taobao store is actually much lower than the self-developed live broadcast function. After opening a Taobao store, you can directly use the Taobao live broadcast function. Can you directly divert traffic from Taobao Live to your own products? I think it's actually doable. If you really don’t want to rely on other platforms, the final solution may be to find a live broadcast technology provider.