Apr 11, 2022
In Interior Design Forum
As a B2B marketer, it's easy to get discouraged by the idea of content marketing. Creating content that honestly and transparently answers your ideal buyer's most pressing questions is hard, right? For example, your pricing model is likely to be complex; there is no single price tag for the products you sell, and each agreement is crafted in a highly personalized way to meet the specific needs of your customers. Free Guide: The Ultimate Inbound Marketing Strategy Playbook for 2022 Even if you do sell consumer goods rather than services (such as office furniture), the final industry mailing list may take into account fluctuating variables and ambiguities that affect how much customers ultimately pay. Free Online Course: Creating Sales Enablement Content That Gets Results In fact, to almost any question your buyer asks, the answer will (most definitely) begin in some form, "Well, it depends." So, how do you create revenue-generating content marketing for this? Before your ideal buyer talks to someone on your sales team, how can you clearly and concisely provide the answers they're asking for on your website?