Jul 06, 2022
In Interior Design Forum
Color matching involves many disciplines, including optics, aesthetics, psychology and folklore. The theory of the relationship between color and psychology is put forward in psychology: each color has a specific symbolic meaning, and the color transmits information to the brain through visual contact, resulting in immediate imagination. For example, red symbolizes fierceness, so people are excited when they see red; black symbolizes solemnity, and black gives people a sense of stability. Designers with rich work experience will use photo manipulation services color skillfully and skillfully to evoke people's thinking associations, so as to achieve design goals. Color is a major factor in highlighting and beautifying merchandise. Through the use of color, the packaging design structure and design ideas are more closely integrated. Packaging color is flat and symmetrical. It is a packaging method that exaggerates and changes based on people's daily associations and color habits. At the same time, packaging color is also affected by various factors such as materials, craftsmanship, and sales areas. Packaging design has high requirements for color, and good color matching has strong contrast, strong attractiveness and competitiveness, and can quickly arouse consumers' desire to buy and improve sales performance. For example, food packaging is mainly made of bright and eye-catching colors, mostly warm colors, so as to highlight the freshness and nutrition of food; toys are usually colorful solid colors, which form a strong contrast with cool and warm colors, attracting children's attention; machinery , Equipment commonly used gray, black and other calm tones to express its durable and solid characteristics; medicine commonly used simple cool and warm tones; sports often use bright and bright tones to reflect sports enthusiasm and sports atmosphere.